The development process for our white tee was extensive. Before we even made a sample, we bought at least 30 different white T-shirts and studied them like detectives. What was the neckline doing? Why did the shoulder sit weirdly? Why did some fabrics feel great for five minutes and terrible by noon?

We started with a community callout on Instagram: Who has a white tee they actually love? The responses made one thing clear: that there wasn’t a single, unanimous answer. From there, we bought (and wore, and washed) dozens of tees and continued gathering feedback on fit, feel, and fabric.

Our biggest takeaway was how personal a “perfect” tee really is. There are too many different bodies, moods, occasions, and personal preferences for that to exist. So instead of chasing one mythical shirt, we decided to create three distinct fits, each designed with a different person and a different feeling in mind.

Once we had a clear vision, we worked with a designer to create tech packs based on the measurements we wanted. Kevin (hi to our guru) then stepped in to refine the fabric selection and guide the manufacturing process so that the weights, drapes, and structures behaved the way we envisioned. From there, we went through three rounds of sampling, wearing each version for months—stretching, washing, wearing, again and again—until it finally felt right.

One thing we learned while developing these tees is that the phrase “pre-shrunk” doesn’t actually tell you very much. Many brands wash the fabric before it’s cut and sewn, but the garment itself hasn’t gone through that process yet. Our tees are garment-laundered, meaning they’re cut, sewn, and then washed at high temperature before they arrive on your doorstep. This helps remove most of the natural shrinkage upfront, so the sizing stays more consistent over time. It also allows the fabric’s natural character to come through: the texture, softness, and structure become more defined after the wash. 

We also chose a distinct fabric for each fit. An oversized silhouette in a mushy fabric ends up looking floppy. A relaxed cut in something scratchy feels… whatever. And a tailored tee in a wrinkly fabric never looks clean. Each style needed its own weight, drape, and structure to behave the way it was supposed to.

You wouldn’t believe how many small details go into something that seems as simple as a white T-shirt—but we promise, they’re all in there.